PUBLIC RELATIONS & MARKETING AGENCY
McCue is an integrated agency for People, Places, and Palate.
We build iconic brands through strategic storytelling and engaging content.
People
Hotels, Destinations & Cultural Attractions
From cultural attractions to restaurants to real estate, we’ve launched new concepts and products, repositioned businesses, handled grand openings, and generated measurable results for clients seeking strategic, savvy, forward-thinking PR and marketing support in a variety of lifestyle sectors.
Each brand has a unique and compelling story to tell and it’s imperative to amplify all voices. We excel at creating online and offline conversations propelling hospitality businesses toward meaningful goals.
Places
Destinations & Economic Development
McCue is a champion for communities, culture, sustainable tourism, and agriculture. Since 2009, we’ve supported businesses, municipalities, trade organizations, and nonprofits through an integrated storytelling framework that spotlights the three Ps: People, Places, and Palate.
Destinations, business improvement districts, economic development entities organizations charged with building regional brands need an integrated agency partner that understands Place marketing.
Palate
Wine, Spirits & Drinks Tourism
Wine geeks and foodies, that’s who we are. With more than 30 years combined experience marketing wine, beer, and spirits, our PR team “speaks the language.” We understand the nuances of working with wine + drinks media, sommeliers, mixologists, and the influencers that drive trends and build brands.
With deep roots in the wine-world and nearly our full team is WSET-certified, we’re helping to usher in a new era of the beverage industry focusing on social inclusivity, sustainability, and enacting meaningful change.
The Leadership Team
Michelle McCue
Founder & President
Michelle is the Founder and President of McCue PR, Michelle is a geek for strategy and an advocate for the transformational power of travel. Her wanderlust was formed early: She was three weeks old when she traveled abroad for the first time. Since then, she has visited 20 countries, most of the 50 states, and lives bi-coastal between New England and Southern California.
With more than 20 years of tourism and communications experience, Michelle has seen the the many changes and challenges within the industry. She’s a big-picture thinker and craft strategies that convert to economic impacts for clients of every size. She is happiest when digging into the nitty-gritty of research, numbers and planning, and delights in parsing complex problems into bite-sized solutions.
She has helped her team garner numerous awards, including two prestigious PRism Awards from PRSA-LA, two Davey Awards, and the Golden States’ Poppy Award for best tourism PR campaign.
Stephanie Goodwin
COO & Managing Partner
Stephanie is the hands-on leader of McCue, where she drives strategy and oversees all day-to-day operations from her Philadelphia-based office. Her passion for travel led her to join McCue in 2017, and she quickly rose to lead the firm’s small but mighty bicoastal team. With nearly 20 years of marketing and communications experience spanning luxury lifestyle, travel, tourism, beverage, and hospitality brands, Stephanie excels at forging authentic connections between brands and their audiences. She brings a strategic approach and industry expertise with warmth and positivity into all she does.
Before joining McCue, Stephanie spent three years leading Media Relations for the San Luis Obispo–based agency Verdin Marketing, following more than a decade of experience in public relations, marketing, and event management. Her career began at Manhattan Media in New York City and has since included a range of leadership roles on both coasts. She has directed communications initiatives for clients across the tourism, travel, hospitality, wine and lifestyle sectors, with expertise in media relations strategy, brand storytelling, marketing campaigns, brand and content creator partnerships, and earned media generation.
Stephanie received a B.A. in Journalism from Northeastern University. When she’s not leading the helm at McCue, Stephanie can be found indulging her passion for travel, sipping wine in the Finger Lakes, and spending time with her husband and two young children.
Want to work together? Call (213) 985-1011 x 4
We are always in search of talented people to join our team. If you are a skilled communicator with a passion for wine, food and travel, click here to email your resume and cover letter.