Become a McCue Communications Facebook Fan! As you likely know, last week Facebook implemented a series of changes to their Brand Pages. Although you can currently choose not to opt-in to the new design, all Pages will automatically be upgraded on March 10. Though you might as well start now learning about the new options [...]
Los Angeles Digital PR Agency Launches Online Travel Videos McCue Marketing Communications, the LA-based agency specializing in digital public relations and marketing strategies, launches Web video series for Orange County, California’s coastal marketing alliance Twitter NewsBite: @OCeanfrontCA launches OCeanfront TV http://bit.ly/6UqwAK; hosts Zetta & Rachel share hot local deals & explore OC dining, arts and [...]
My Daily Find covers Cooper Reading Challenge… Reading Challenge nets books for 152 children in the West Valley December 17, 2009 by Karen BY MY DAILY FIND STAFF Valley business leaders participating in the Third Annual Cooper Reading Challenge, which benefits the Boys & Girls Club of the West Valley, underwrote the cost of books [...]
Gourmet magazine has folded. Foodies, let’s all release a collective howl of mourning. Conde Nast’s flagship culinary publication will cease publication after 70-odd years and nearly 1000 issues. In a year that has seen the demise of dozens of high-profile publication, Conde Nast’s latest announcement (which, in addition to Gourmet includes the closure of Cookie, [...]
The recession has changed the landscape for travel marketers, possibly forever. Once upon a time, our jobs consisted of brainstorming creative, luxurious getaways and opportunities that would entice travelers to visit… or at least remember our brands. Now, exotic packages and promises of “rejuvenation” are no longer enough to persuade consumers to swipe the plastic. [...]
Twitter has now helpfully put out Twitter 101 for Business, which makes my job a heck of a lot easier. Here’s a look at the first page of the guide, which in total spans just a few pages and breaks down major topics into brief, easily-digestible sections. Download the complete Twitter 101 guide here.
Travel brands, i.e. hotels, resorts and destination marketing organizations, focus on design to the detriment of successful digital marketing strategies like content creation, customer relations via social media, and content marketing.
Brands resort to hyperbole and lazy exaggeration instead of getting creative and using new tools like social media press releases to convey experience.
A social media primer for brands, introducing basic tactics and suggesting ways to incorporate social media into online marketing and overall communications strategy.
The Internet: Voice of the people? Or new channel for same old publishing power plays? Two conflicting perspectives crossed my desk this morning regarding the impact the Internet has had on publishing models. Newsweek’s Daniel Lyons reports that “what’s happening is that tech companies keep herding consumers into digital corrals, then anointing themselves gatekeepers. Not [...]
